SPRINGHILL SUITES PROTOTYPE
Based on research, Marriott desired to evolve the SpringHill Suites brand for the development of a new prototype to meet the growing needs of the moderate tier, enjoyment business traveler. The design strategy was built on enriching the travel experience through flexible, functional spaces and environmental attributes of lighting, music and moveable walls that respond to guests’ needs throughout the day for work and play. The brand was completely redesigned with a contemporary design aesthetic and fresh color palette.
Services include: Branding, Planning, Architectural Design, Interior Design, and Model Room Design
Work completed while at Callison, LLC.
Robin Holt, Principal