GLOBAL & DOMESTIC PROTOTYPE
Embassy Suites by Hilton
All brands evolve in order to retain relevancy and market share. Embassy Suites needed a prototype that could answer the needs of the international community and be updated based on today’s guest. Unlike many prototypes based in the US, Embassy Suites Global Prototype retains the essence of the brand, but also adapts to multiple real estate approaches.
The Domestic prototype was refreshed based on the approach to the Global Prototype. As a result, the brand has expanded beyond the traditional “donut” atrium model and into repositioning, adaptive reuse, mixed-use, and ground up (with a new atrium).
Services include: Branding, Planning, Architectural Design, Interior Design, and Graphic Design
Work completed while at Callison, LLC.
Robin Holt, Principal
Bradley Barnett, Project Designer