EXTENDED STAY HOTEL PROTOTYPE
Best Western International
As hospitality pioneers, Best Western has been travelers’ home away from home for more than 65 years. That’s because from day one, they have been continually evolving, adapting to changing consumer needs and market dynamics.
True to their heritage, the new extended stay prototype expands relevance with guests and within the marketplace, capturing the growth of the extended stay segment and bringing Best Western’s signature hospitality to a new – and rapidly growing – target audience.
The prototype is a holistic package – integrating architecture, site design/planning and interiors into a comprehensive, yet amazingly flexible, prototype that will help propel the brand toward another half-century of success.
Services include: Branding, Planning, Architectural Design, Interior Design, and Graphic Design
Work completed while at Callison, LLC.
Robin Holt, Principal
Bradley Barnett, Project Designer
Rachael Lewis, Interior Designer